Our name a node to the late Kobe Bryant who donned the number 8 on his jersey during his early playing career. As a company, we implement Bryant's 'mamba mentality' in everything that we do. So Forever 8 not only means long live Kobe but also that we'll forever maintain the mamba mentality. 

We're primarily open from 9 am-5 pm GMT. However, you can often find us working overnight like night owls. As a marketing agency, we're very flexible and we'll work round the clock to get the job done.

We are based on the south coast of England. Weymouth, Dorset to be more precise. But thanks to technology we can reach all parts of the globe. If you are based in the UK, we are more than happy to pay you a visit.

To get your FREE social media checklist to help you see how you're performing, click here.

If you want to learn more about how we can help put your company's story out there, book a FREE 15-minute discovery call with us. Click here to book. 

We ask you to commit to a minimum term based on your project and objectives. This gives us enough time to acquire data and implement a strategy that will start to generate the results you want. 

After that, it's a rolling monthly contract. We’re not interested in locking clients into long contracts. We want you to stay with us because we’re generating you and your business great results

Yes! If you're just looking for a quick job to be done such as making a logo or some posters, we're more than happy to help you with this. Contact us with some more details and we'll get to work. 

We're always looking to develop relationships and meet new prospective employees.

If we're not actively hiring at a given time, we're still working to build up our talent bench. 

Feel free to send your cv to us at hello@forever8marketing.co.uk

Our high level process of executing a digital marketing campaign includes the following 6 steps: Assess, Plan, Build, Drive, Optimize, and Grow.

Assess:

In the Assess Stage, we will assess your current digital marketing performance to establish a benchmark and get an understanding of KPI’s such as:

Monthly Website Visits

Visit-to-Lead Conversion/Sale Percentage

Lead-to-Opportunity Conversion Percentage

Opportunity-to-Customer Conversion Percentage

Average Initial Order Value (IOV)

Average Lifetime Value (LTV)

Cost of Customer Acquisition (COCA)

Number of Customers You're Currently Generating from Digital Efforts

Number of Customers You Need to Generate to Achieve Growth Objectives

Additionally, you'll want to answer the following questions:

What is our company and marketing department trying to accomplish in the next 12-24 months?

What important milestones do we have to hit to meet our goals?

What are we currently struggling with?

What specific problems do we solve better than anyone else?

Which target audiences care most about those problems?

In looking at our metrics, where is our growth bottleneck?

Is our digital platform (website, social, automation, etc.) ready to support our digital marketing efforts and, if not, what's lacking?

Plan

Now that there is a baseline understanding of your current digital marketing performance, we'll move into the Plan Stage where we will collaborate on, research, and define the following:

Discovery — a deeper dive into your brand's strengths, weaknesses, opportunities, competitors, etc.

Targeting Strategy —  the top buyer personas you're after and where to reach them online.

Overarching Content Strategy — the overarching content funnel needed to engage your targeted buyer personas so they naturally move from one relationship level to the next.

Traffic Strategy — where and how we'll distribute content (through organic and paid methods) to make sure that your content is optimally placed in front of your targeted buyer personas.

Lead Generation Strategy — specific premium content and resources needed to convert buyer personas into leads in your database.

Lead Nurturing and Marketing Automation Strategy — the specific content and automation needed to nurture leads into opportunities/sales.

Measurement & Reporting Protocol — define the metrics that matter, how we're going to measure those metrics, and how we're going to report on those metrics.

Technology Requirements — define the technologies needed to empower the strategies defined above.

Logistics — define which team (client vs. agency) is responsible for what, follow-up action items, setting regular meeting rhythms, etc.

Build

In the Build Stage, we'll build the foundation needed to empower your digital marketing program. This includes:

Landing Page Templates

Email Templates

Digital Marketing Dashboard

Marketing Automation Funnel

Lead Generation Offers

Website Optimization

Ad Platforms

NOTE: The Assess, Plan, and Build stages will only need to be executed once. These stages have a finite "project" period of 45-60 days. Once complete, we'll move into a monthly "service" period that includes the Drive, Optimize, and Grow stages below.

Drive

In the Drive Phase, based on your growth objectives, resources, and budget, we'll drive visits and engagement using some or all of the following methods:

Email Newsletters/Blasts

Paid Traffic

Online PR/Social Media

Content/SEO

These methods are listed in priority order with the top methods driving visits and engagement much faster than the bottom methods.

Optimize

Hand-in-hand with the Drive activities, we'll Optimize your digital marketing program for maximum performance which includes:

Reporting & Coaching

Lead Generation Offer Optimization (CTAs, Landing/Thank You Pages)

Ad Performance Optimization

CRO (conversion rate optimization)

Grow

Once your program is up-and-running, we'll strategize additional content and offers to engage existing and/or new buyer personas which includes:

Consulting on Program Growth

Targeted Lead Generation Offers and Related Assets

Content and Features to Support Buyers’ Journeys

Our onboarding process is purpose-built to ensure a smooth transition between sales, finance, and production. An easy and seamless client experience in this transition is of paramount importance.

Our process involves finalizing contracts, connecting with Accounting, assigning dedicated strategists, and conducting thorough kick-off meetings.

Through your client portal, you will receive a monthly report breaking down all the key performance indicators. Additionally, weekly analytics analysis is conducted by your accounts manager. If you want any other feedback we're happy to provide it to you. 

We provide bespoke monthly performance reports that include all the metrics that are important to you. Along with daily, as-needed communication, we will establish a standing monthly meeting with you and your key stakeholders.

This allows us to set expectations for monthly tasks, deliver incremental reports, and make quick decisions regarding timely needs.

Absolutely!

If we cannot help you with your marketing needs, we will help you get in touch with someone who can. 

We have built an extensive network of agency partners who we work with regularly and trust. 

We work primarily in the hospitality space. This is due to our extensive experience in the field, allowing us to know the ins and outs of processes and the customer journey. 

We work with Facebook, Instagram, Pinterest, LinkedIn, and Twitter. However we're always happy to jump onto new platforms.

Yes. Social media works for every company.

Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel. 

Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world.

You can identify your target audience on a hyper-granular level to provide timely, personalized, custom experiences with your brand that will drive long-term brand awareness and engagement.

The primary benefit to having an agency manage your social media campaign is experience.

By focusing specifically on social media, agencies have the ability to stay up-to-date on current trends, tools, advertising strategy, platform changes, and know all of the ins and outs of the various intricacies of social media.

likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website.

SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information for which you have expert insights.

Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.

Local SEO is a hyper-specific tactic that focuses on optimizing your website to achieve local search rankings by ensuring that your business is properly represented on review sites like Yelp, City Search, Kudzoo, and others.

Your Local SEO Expert focuses on making sure that your NAP (Name, Address, and Phone Number) are correct and consistent across these listings so Google indexes your business information and website appropriately.

SEO as a broader practice focuses on optimizing your content – your blog and your website content, in general – to ensure it’s fresh, accurate, and interesting for search engines.

Unfortunately, no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.

We offer paid advertising campaign management across a variety of social media and search engine platforms including:

Facebook

Instagram

Pinterest

LinkedIn

Google

First, we select a list of research-backed, optimized keywords that will be triggered by users searching in search engines like Google.

For those keywords, we develop and write advertising creative to market your products or services so that users will your advertisement when they search for relevant terms.

You will pay each time a user clicks on the advertisement and traffic is delivered to your website.  This payment model is referred to as Cost per Click (CPC).

The CPC amount you will pay is dependent upon a preset "maximum bid" determined by what you’re willing to spend. Additionally, there are other factors that influence the CPC such as the quality of your advertising account structure, advertising creative, and advertising relevance.

One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.

Client portal:

You can pay for your fees through your client portal. You can add your details to save time. Through the portal, you can also check your previous invoices as well as your contract. 

Bank Transfers: 

This is an easy and secure way to pay. We accept Visa, Mastercard, Discover, and American Express for invoices that are less than £1,000.

Through your client portal, you will have access to all your invoices. Invoices are setup with the payment schedule and terms as described in your contract. You will receive an email and SMS notification when you have received a new invoice, 

Contact your accounts manager via email to request a cancellation of services.

Recurring Service SOW's must be terminated with at least 90 days written notice (a "rolling 90" agreement).